Which Parameters Can Be Included With An Event Hit For Reporting?

Most of the time there are various options on your webpage that were analyzed by Google Analytics. We cannot track our goals through it. Most of the time which parameters can be included with an event hit for reporting? Such actions can take place independently after loading the page. You can have two sections which are given by:

1 How to define, code, create custom events in Google Analytics.

2 How to create the user’s goals on your custom events.

Section one: Users can try creating custom events

Most of the events are not so easy or simple to set up as our goals. It definitely needed various customizations of the user’s JavaScript file. Such implementation details should be covered in the company’s original measurement plan. If in case they haven’t provided it in detail don’t panic we are always here to help you. Here’s how you can code your even plan.

Various defining requirements

The users have the 5 different forms on this official website. Among that 3 of those used by the AJAX elements which define no redirection to thank you page. Here are the JavaScript code snippets which I have written to track submissions on our official contact me page:

onClick=”ga (‘send, ‘event, {

eventCategory: ‘Contact’, 

eventAction: ‘Submit’, eventLabel:

‘Contact Page Form’, eventValue:


Are you scared? It is very easy and simple to write. For that you need to write for elements the user need to account for:

1. Category

Users may notice that category is the username for all the events of a certain type. So since the user wanted to track the contact submissions, the users have to set the category value to “Contact”.

2. Actions

Mostly the actions are the specific user events that result in the original JavaScript being fired. For example the user has to JavaScript the pixel to fire or track when the user chooses or clicks the submit button. The other possible actions are:

PDF or document download

Starting a video, stopping a video, pausing a video

Playing a podcast

JAVASCRIPT: eventAction: ‘Submit’

3. Labels (optional)

The user may notice the labels are basically values that help to describe the action. We usually recommend filling this out if there are some similar kinds of actions that the user will want to distinguish. For example, the user may have multiple contact forms so the user has to add the values in the contact page form.

JAVASCRIPT: eventLabel: ‘Contact Page Form’

4. Values (optional)

Most of the time this value denotes the various numeric metrics like video length, file size or to download statistics. My personal leads are each worth $50 to my own business so I added the value as “50”.

JAVASCRIPT: eventValue: 50

Read More: How To Disable Adobe Acrotray?

Various events reporting

After the user’s development team implements the current new tag, you have to navigate to behaviour > events to check the tracking. You have to track it from the day you started implementing the events. Yes there is an issue with these reports. Most of the time the event report conversation rate takes about both the shares and submissions into the personal account. At last, these actions hold various weights and shouldn’t be as equal as the conversations.

Various events reporting

So in this way, Google analytics provides you the ability to know which parameters can be included with an event hit for reporting? And goal tracking is more robust than the other events. You may notice that the goals report displays better segmentation, reporting options, and conversion data.

Goal reports display

Section two: Users have turning events into goals

To set the event goals you have to follow the procedure given below:

1 User must select the proper property / account in Google Analytics.

2 Then navigate it towards admin > goals.

3 After that select the new goal option.

4 Under the acquisition option choose the radio button for creating an account option.

5 Then name the goal and then you have to choose the event radio button.

6 In that the user will be given four categories that are:

  • Category
  • Action
  • Label
  • Value

These are the equal parameters the users set in their javascript code snippets.

onClick=”ga (‘send’, ‘event’, {

eventCategory: ‘Contact’,

eventAction: ‘Submit’, eventLAbel:

‘Contact Page Form’, eventValue:


After that all the user has to do is enter the values in it.



Label=Contact Page Form


After that, the user custom event will now be tracking as your goal. The user can now view or see more in the depth.

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