by SMS marketing is one of the most effective strategies available to businesses today. People prefer to get a text from a business rather than a call. Moreover, SMS messages have a high opening and response rate compared to email marketing. Businesses send SMS messages in bulk to share important information with their customers and target audience. From shortcodes to URLs in SMS, there’s a lot to explore in business SMS marketing.
But which SMS marketing platform should a business choose and why? The services provided by the platforms are similar yet different. Each platform has its advantages and disadvantages. Business owners need to choose the best SMS platform based on their requirements and budget.
We’ve compiled the top ten business SMS platforms in 2022. Here’s a quick glance at them.
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1. Gleantap
Gleantap is a one-stop marketing and customer acquisition platform exclusively designed for the fitness and wellness industry. The company offers three price plans, depending on the size of the contacts database. There are additional add-on services to automate marketing and CRM solutions.
Features:
- A/B testing
- Cloud services
- Advanced segmentation
- Custom integrations
- SMS credits
- Campaign builder
- One inbox with 2-way messaging
- Data integration, etc.
Gleantap promises a 25%+ increase in customer lifetime value and allows omnichannel communication. All SMS messages and emails can be managed from a single interface.
2. EZ Texting
EZ Texting is a well-known SMS marketing platform that allows customized text marketing campaigns. The platform has a vast template library that makes it easy to create and customize content. Businesses can send SMS and MMS messages through the platform.
Features:
- Toll-free numbers and shortcodes
- Text to landline service
- Easy opt-out feature
- Data analytics
- Customer segmentation
- Royalty-free images for higher plans
EZ Texting is a comprehensive service provider with detailed price plans to suit the varying requirements of growing and established businesses.
3. TextMagic
TextMagic has a global network, where a business can send an SMS message to any national or international phone number. The company provides a 30-day free trial and offers different types of price plans. Businesses can choose between monthly plans or the pay-as-you-go plan, based on their marketing strategies.
Features:
- Personalized bulk messages
- Third-party integration
- Email to text conversion
- Multiple sub-accounts
- Feedback collection
- Phone number validation
TextMagic offers cloud-hosted services and is also available as an API for large enterprises. It works with multiple operating systems.
4. Textedly
Textedly is an affordable SMS marketing platform that allows SMS and MMS marketing campaigns as well as two-way messaging. Businesses can set up autoresponders to save time and ensure customer satisfaction.
Features:
- Data collection
- Receive MMS messages
- Third-party integrations
- Automated drip campaigns
- Supports multiple users
- Instagram integration
Textedly offers a 14-day free trial and has different price plans based on the number of keywords required by a business.
5. SimpleTexting
SimplTexting is a complete SMS marketing service provider with cloud and SaaS offerings to use the platform. The highlight of the platform is the unlimited keywords that come with all their plans. Businesses can use as many keywords as they want with each SMS.
Features:
- Data analytics
- Automated URL shortening
- Third-party integrations
- Templates for resending messages
- Multiple-user accounts
- Live chat
SimpleTexting has a 14-day free trial and multiple price plans. It also offers API integration services.
6. SlickText
SlickText is an all-in-one SMS platform with extensive features. The platform offers live support services. The dashboard is simple to use and provides access to all information in one place.
Features:
- Conduct text surveys
- Set up double opt-in
- Automated list cleaning
- Automated drip campaigns
- Carrier & CTIA Compliance
SlickText offers a 14-day free trial and has a simple pricing system. It’s easy for businesses to upgrade their plans as their contacts grow.
7. Podium
Podium is an SMS marketing platform that caters to small businesses. From collecting reviews to sending and receiving MMS messages and accepting payments through SMS, Podium offers a range of features.
Features:
- Omnichannel messaging
- Text to pay services
- List building
- Web and video chats
- Integrate opt-in forms
Podium hasn’t listed the price plan on the website, though there’s news that the pricing could be on a higher scale. Contact customer care for pricing information.
8. Postscript
Postscript is a great choice for businesses on Shopify. It works seamlessly with the world’s leading eCommerce platform and provides a range of features to understand customer behavior and plan SMS marketing campaigns.
Features:
- Multi-level Shopify integration
- Data analytics
- Data/ text messaging compliance
- List management
- Keywords and opt-in forms
Postscript offers a 30-day free trial and has cost-effective price plans. It can be used by small and medium businesses.
9. Omnisend
Omnisend is more popular as a marketing automation platform. It offers email, SMS, and MMS marketing services with varied features. The data collected is used to customize the marketing campaigns.
Features:
- Email and SMS integration
- National and international SMS marketing
- Automated workflows
- Channel reporting and insights
- Personalization
Omnichannel has three price plans with free SMS credits. Businesses can use the cost calculator to pay for the additional messages. Check out the free plan.
10. SMSBump
SMSBump is similar to Postscript. It works with Shopify, Shopify Plus, and Bigcommerce. The platform uses artificial intelligence algorithms to segment the contacts. The price plans are fixed for monthly payments with additional charges for messages (pay-as-you-go).
Features:
- A/B testing
- Schedule campaigns
- Send international SMS
- List building
- Automated workflows
SMSBump has a free basic plan but charges extra for every message sent. The advanced features are available only for higher plans.
Take time to compare the features, pricing, and other options provided by each SMS marketing platform before picking the right one for the business.
