by If you own an e-commerce business and you want to make it successful in this stiff competition, you need high conversion rates. On average an e-commerce business has a 2-4% conversion rate, depending upon niche, location, or season. Evaluating these figures, it seems even more challenging to beat the market competitors.
Consider this: converting 2% to 4% of website visitors into customers can significantly benefit your e-commerce business rather than seeing them walking away without making a purchasing decision. The question is what approach should be followed.
Well, there are numerous factors influencing the conversion rate. However, in this article, we are primarily focusing on product page optimization by exploring the best design tips.
Let’s get started.
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Design Tips for Product Page Optimization
Landing page optimization is important but you can never ignore product pages of your e-commerce website as they drive money for the business. It is where the visitors decide whether or not to purchase the product.
Here are some proven design tips to optimize the product pages of your business website.
1. Include High-quality Visuals
When it comes to online shopping, visuals hold significant importance. Visitors coming to your website wish to have a look at the product’s pictures. And what if your’s are blurry or compressed, depicting bad quality?
The visitors will have an instant bad user experience and they will bounce away. To avoid such a scenario, adding high-quality visuals including images, and product videos is essential. It can significantly impact the customer’s perception of your products and brand.
Invest in professional product photography or videography to showcase your products in the best possible light. Ensure that images are clear, and well-lit, showcasing the product from multiple angles. Additionally, consider incorporating lifestyle images that depict your products in real-world scenarios, allowing customers to visualize themselves using the product.
2. Make the Site Mobile-responsive
Statista’s research indicates that mobile retail revenues in the U.S. increased by $178.27 billion in 2018, compared to $56.67 billion in 2014. Every day more and more people are using their mobile devices as their primary tool for online shopping.
To make sure your customer has a good user experience, optimize your website’s loading speed and it’s responsive. Working with a professional web design and development agency can help you achieve a great e-commerce site with optmized product pages. Prioritizing mobile conversions in your e-commerce store means that you will not miss out on this valuable pool of potential customers.
To enhance your mobile conversion rate, ensure that your products can be viewed and purchased on mobile devices.
3. Removing Clutter
Thanks to influential brands like Addidas, Beats, and Apple consumers have developed a preference for minimalistic design when browsing online. Simplifying your product-page design by decluttering and removing unnecessary elements allows potential customers to focus on the products, potentially leading to higher conversion rates.
Include only pertinent information, prioritize large, high-quality images, leverage negative space, carefully choose typography, copy, and CTA buttons, and strive for simplicity to enhance the user experience for your visitors.
4. Add Trust Signals and Labels
If your online store struggles to attract customers, even with great images, it’s a big problem. Simply having nice pictures isn’t enough to make sales. That’s where using badges and labels on your product images can really help.
Adding these badges can boost your sales by up to 55%. But it’s not just about making more sales; badges also make it easier for customers to find what they want, decide faster, and navigate your store better.
One popular badge type is the “trust badge.” With online scams on the rise, customers must feel safe when shopping. Studies show that over 60% of people won’t buy from a site that doesn’t show trust symbols.
Similarly, businesses can also utilize labels on their products for improved navigation. For instance, For Sale, In Stock, or Sold labels can be used on different variants of the products on the e-commerce website.
So, putting a trust badge and labels on product pages is a very suitable approach, making customers feel safer and increasing sales.
5. Add Clear and Attractive CTA
Adding a clear and compelling CTA is another very effective design tip for product page optimization. Showcasing your CTA the right way can drive certain actions, benefiting your business.
Here are a few tips to do so:
To increase the chances of people clicking on your call-to-action (CTA) buttons, it’s essential to place them where they are easily visible. Most users tend to focus on the top section of a webpage, so having your CTA there ensures it’s ready to be clicked.
Additionally, consider the Z-pattern reading behavior of users, placing your buttons where they’ll encounter them early on in their browsing journey.
Make sure it remains visible even as users scroll down the page. Finally, your copy should be strong and actionable. Leverage words like ‘Reserve Your Spot Today’, and ‘Buy Now’ in the CTA for quick actions. These simple strategies can significantly improve the visibility and effectiveness of your CTAs, ultimately leading to higher conversion rates.
Wrapping Up
The design of your product pages can make or break your e-commerce business. If your product pages are well-optimized, your customers will have a great browsing experience and are more likely to shop on your site. This can lead to an increase in your conversion rate. Therefore, we highly recommend optimizing your product pages in all aspects and witnessing a significant hike in your conversion rate.
