Video advertisement is one of the most effective ways to market your product. Video ads render well on almost all the social media platforms whether it is Instagram or youtube or any other your target audience spends their time on. They are one of the most engaging forms of advertising and give you the best Return on Investment (RoI) overall.
Social media has greatly reduced the attention span of customers. People move on in under three seconds if the content does not catch their eye. This makes creating video ads difficult.
To help you effectively use video ads for your product marketing on any platform we lined up a guide for you. Follow these to get a quick introduction of why you should use video ads and how to use them. Your product marketing is one of the most important marketing strategies for you to sell your product. Video ads help greatly in this area.
What is Product Marketing?
Product marketing is the exciting work of connecting our company’s innovation with the market demand. Some of the best innovations solve problems that are yet to show up as demand.
Henry Ford anticipated the need for sophisticated cars in an era where people were happy with their horse carriages. Your product can be the next game-changer. Show it to the world so they can recognize it, and video ads are your best tools to do that.
Why Video Ads?
Video ads are measurable, especially on online platforms. You can track a wealth of data like how much time your customers spent on the ad and what action they took. This allows you to tighten your ad strategy for your marketing funnel.
They are also a format that is most preferred by Internet users. The human brain is programmed to prioritize motion and emotion. Video ads use this to form a bond with your customers. This will play a role when the user decides to buy your product.
Tips for Creating Great Video Ads for Product Marketing:
We have compiled the most important things to keep in mind as you build your impactful video ads. All you need to do is you need to use a good video ad maker tool to help create your videos. We researched and tested these to maximize your RoI and reduce ad costs.
#1 Get the Basics Right
Before you start building your video ads, you have to get your basics right. The first thing to finalize is a clear video goal. What do you want to achieve from these ads?. How would you measure it?
The next aspect of gaining clarity is the target audience. Look at the historic sales information and create a profile of your customers. If your product is sold to men living in urban areas over the age of 30 in the United States, you have a customer profile. You now know who to show your ads to.
#2 Catch Attention
Choose the storyline and narrative that will catch the attention of your target audience. Carefully select your color palette, so it stands out from the competition. Edit your video to keep it crisp and use appropriate music.
If you prefer animation, enlist a professional to create impressive graphics to make your product stand out. Make your product and the innovation of your team the hero.
#3 Build the Product Identity and Brand
Your video ads need to be consistent. They have to reinforce the same message in multiple creative ways to become sticky. Video ads that are not consistent confuse the viewers. They don’t leave a lasting impression that a themed ad would.
Using the same actors, same color palette, or same animation style are three ways you can achieve this. How many of us associate Boost with Sachin Tendulkar? This is the power of consistency.
#4 Connect with the Audience
Speak to the audience directly in your ads. Share your vision and mission in simple words. Connect it with something relatable to your target audience. Audiences lose interest if they cannot relate to your narrative.
Examples of disconnect are targeting the rural Indian population and using English, or targeting men and women over 50 years of age, and using the chartbuster music of today. Your target audience must determine the entire video ad strategy for it to be effective.
#5 Call to Action
Be bold and ask your target audience to take action. A call to action (CTA) can be anything from asking for their contact details for lead generation or asking them to directly buy the product.
Creatively bring the call to action before the very end of your ad because not everyone watches your video ad to the very end.
This is the reason why video creators start by requesting their audience to like and subscribe. They know that everyone doesn’t watch the entire video to see the call to action phrase towards the end.
Types of Video Ads
There are many fun ways to create video ads. People want to know everything about a product before they buy it. When was the last time you bought something new online? What was the first thing you did before buying it? You read reviews, right?
It is very common for people to seek out product demons, comparison videos, and customer reviews and testimonials. These are natural stages of awareness, consideration, and conversion process.
Be aware of this and provide the material that your audience is looking for. There is another aspect of the video ad funnel apart from awareness, consideration, and conversion. It is a customer delight.
When a customer has a delightful experience, capture it and use it in your ad content. Humans are social beings, and when they hear others having a good experience, they trust them faster.
Video ads are a need these days. You cannot escape creating them for your product marketing if you want to survive the competition. You are competing not only to sell more products than your competitor but also for your customers’ attention.
Be acutely aware of your customer profiles and use this data powerfully in your video ads. Lead your prospective customers deliberately through all parts of the video marketing funnel and lead to a sale.
With these tips, you are now ready to unleash the power of video ads and improve your product awareness.