Social media is one of the best ways to grow your business and create Great Guest Posts brand awareness. Here are four steps you can take in order to increase your social media following.
1) Start with a strong website:
Create a website that is visually engaging and easy to navigate, featuring all of the information visitors will want to know about your company. When visitors come across your site, they’ll be more likely to return for more.
2) Follow influencers on social media:
Follow influential people who are in the same industry as you. They’ll share what works for them, which means it’s more likely that their followers will be interested in what you have to offer too.
3) Be active on social media:
Engage with other users by responding to questions, posting photos, and sharing content only relevant to your industry. You’ll stand out from other brands in no time!
Though social media has a stigma that it’s just another way to market to potential customers, that’s far from the truth. The benefits of social media far outweigh any potential drawbacks. Here are a few reasons you should incorporate it into your marketing plan:
Social media provides the ultimate opportunity for you to grow your business. For example, in one study, it was found that online retailers increased sales by 30 percent after adding Instagram to their marketing mix.
According to Online Retail Insights, social media is “the primary channel for shoppers to research, compare, and ultimately choose which product to buy.”
Social media provides the ideal platform for brands to interact with customers and can provide an invaluable platform for customer service.
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For example, if your product is targeted to millennials, go after them by paying attention to what social platforms they’re using the most and how they’re talking about your brand.
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Live video is an incredible tool for any business owner. Instead of passively recording a message and then deleting it once the video is over, make the most of the audience by engaging with them as they listen. You can also choose to use on-screen controls to record the video.
In conclusion, the quality of social media is definitely improving and the more people that are using it the better. You just need to create a strategy and use it to your advantage.
Create brand awareness
There’s an estimated 2.2 million new social media users every day, which means there are an incredible amount of opportunities for you to connect with potential customers. But just because there are so many opportunities, that doesn’t mean it’s easy.
“Social media is constantly changing,” said Nicole Brody, social media consultant. “It’s not like it was two years ago when Facebook and Twitter were dominant.”
Here are four tips Brody shared to help you make the most of your time and resources when marketing on social media.
A truly engaging brand will create a compelling reason for its audience to follow. From product, to demographic, to culture and purpose, your brand must be grounded in an intangible attribute, said Brody.